Designed for Growth,
Built for Flexibility
Magento is a modern cloud commerce platform with an open-source ecosystem. Flexible for B2C, B2B, and hybrid solutions, Magento extends beyond the shopping cart for every shoppable experience, including email, mobile, in-store, and marketplaces.
Magento is an open-source e-commerce platform written in PHP. The software was originally developed by Varien, Inc, a US private company headquartered in Culver City, California, with assistance from volunteers.
Magento is a leading enterprise-class eCommerce platform, empowering over 200,000 online retailers to date and chosen by 1 of every 4 online businesses.
Offering powerful and flexible features Magento’s intuitive administration interface provides advanced marketing, search engine optimisation and catalogue-management tools to control the look, content and functionality of every retailer’s unique ecommmerce website.
Designed to be completely scalable and offering optimal performance, Magento Commerce Edition provides a package of exclusive features both in the backend and frontend to optimise marketing and analytical techniques and improve administration options. All of which dramatically increase the shopping experience of your customers.
Tools for Advertising and Marketing
Complete Site Management
Checkout, Shipping, and Payment
Tracking, Analytics, and Reporting
If you dream it, and have very good programmers, you can create it and make it so.
But you need programmers and seemingly every time something new is installed it requires customization. This causes conflicts and more development work. You definitely need a strong testing platform and you will have some down time on your live platform.
Magneto community edition is the best platform for small and mid sized segments, it has everything you need. It's a great platform which contain everything Customer management, customizable products, downloadable products, multi lang. support, multi store support, coupons, customizable checkout options etc.
It's highly customizable open source and best for e-commerce platform.
I love how in depth this program is and how it seems like they thought of almost everything that you would need to use for an e-commerce business. The product structure is straight forward. Also helpful that I used this at more than one company and my experience with it helps when applying for jobs.
The import/export feature is horrible and not helpful. Unless you are versed in magento and have prior knowledge it is really hard to teach someone else how to use these features.
Excellent platform for creating e-commerce sites for clients. The software is highly extensible if you are qualified. It's very powerful and flexible. With the right hosting in place it can also be very fast. The admin is easily customizable without recreating the user experience for each new page. The filtering on admin grids is excellent. The only drawback is that it is still very buggy.
These features include customer segmentation with targeted offerings, minimum advertised price, return management authorization, price and promotion permission, an enhanced catalogue and content management system, call centre software with assisted shopping and staged merging and rollback of content.